Vitrum
Deliverables
Product brand master film
Social resizes
Titled & clean versions
Trade show cut
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Full CG product brand film for Vitrum — a Latvian manufacturer of professional bar equipment with 30+ years of experience and 5,000+ projects delivered across 20 countries.
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The project was delivered end-to-end — full 3D production combined with 2D motion graphics for the titled cut, built on Vitrum's brand guidelines, so the client didn't need to source a separate team for graphics.
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The film presents the two core lines of Vitrum's bar systems, built around one idea: modularity. Every unit can be combined into a pre-engineered or fully custom setup — and the CG production followed the same principle. Manufacturer CAD models were rebuilt into a single flexible asset kit, so any configuration in the film could be assembled quickly without starting from scratch each time.
Ergonomic
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The film follows a bar from empty shell to a fully working setup — ice, garnishes, bottles, tools, each placed exactly where a bartender would reach for it. It's less a showcase of static equipment and more a look at the product in use, both in clean studio sequences and in real interior contexts.
In context
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A series of environments places the systems where they'd actually live: classic and contemporary restaurants, cocktail bars, nightclubs, outdoor and mobile setups.
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Deliverables included the master film, versions with and without on-screen titles and a dedicated adaptation for a live trade show event.
Social-ready
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Every cut delivered in all social formats — 16:9, 1:1 and 9:16 — ready for paid social, marketplace slots and organic feeds.
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