HideCam
Deliverables
Year
2025
Client
HideCam
My role
Full visual production
Info
HideCam needed a full launch package for two products that only existed as CAD: Mini, a 0.5 mm camera blocker, and Glass, a screen protector with a built-in slider. I built the entire launch visual system from the client's engineering drawings — two campaign films with social cuts, 60+ renders for Amazon and the product pages, packaging, and the brand presentation. Six weeks of actual production, stretched over a year as the client kept coming back — second SKU, then renders, then the presentation. The first production batch sold out to a B2B buyer before retail rollout. Both SKUs are now live on Amazon and the brand's own store.
Products covered
2 SKUs
Renders delivered
60+
Total production time
6 weeks
HideCam Mini
Info
HideCam Mini — a 0.5 mm transparent camera blocker for phones, tablets and laptops. The launch film sets up the privacy problem and shows the product in use with macro shots built around the slider mechanism.
HideCam Glass
Info
HideCam Glass — a tempered-glass screen protector with an integrated camera slider, available in a range of printed patterns. It runs on the campaign architecture I built for Mini: same script structure, same lighting logic, new product. The second film came out of an existing system rather than a second production cycle, and on the shelf the two products read as one brand.
Full visual coverage
Info
Marketplace renders, feature infographics, install and packaging shots for both SKUs — all rendered from the production scenes. No photoshoot, no retouching, no second vendor: the ad, the box and the Amazon listing show the identical product because they come from the identical assets. Both films delivered in every social format — 16:9, 1:1 and 9:16 — ready for paid social, marketplace video slots and organic feeds.
Social cuts
Product presentation
Info
Before the products reached customers, they had to convince retailers. The brand presentation and print materials were built from the production scenes directly — structure, layouts and visuals developed alongside the films.
Info
Website design and marketplace pages — designed and visualized from the same asset library.
Package design
Info
Retail packaging designed and visualized in the same system as the films — the product looks identical on the shelf, on the page and in the ad.
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