Edifier X3 Lite
Deliverables
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A 3D product film for Edifier X3 Lite, introducing the earbuds through their key features — sound quality, battery life, and stable Bluetooth connection — across a series of dynamic, colorful environments.
Launch Film
Full CG production
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Modeling, look development, wave simulations, animation, rendering and compositing.
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Each key feature was assigned its own environment and its own beat in the edit, with on-screen graphics timed to the moment the shot makes the point.
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